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Content marketing struggles to find a spot with CMOs
This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven...
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Conquering the time management challenge for marketers
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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Advertising climate change – are we all in denial?
Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more....
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The ROI of TrinityP3′s 300% website visitor growth explained
This post is by Mike Morgan, Founder and Director of High Profile Enterprises. Mike is also Content Director for TrinityP3 and has been collaborating with TrinityP3 on a Content Marketing, SEO and...
View ArticleWhat happens when cost is more important than marketing value?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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Is television production assessment and management effective?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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AANA Connect Conference – 10 take-outs to take-away
This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent...
View ArticleDecoupling or unbundling advertising production
This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for...
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5 reasons to benchmark costs and why agencies should not be worried
This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 The old adage of “measure twice, cut once” is...
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Is marketing spend volume king or does procurement have it wrong?
This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for...
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The role of procurement in unlocking marketing value
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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Are We Mixing Up Creativity With Innovation?
This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes. He is a consultant who specialises in marketing...
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Agency remuneration and third party costs in marketing procurement
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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How to manage a stable of marketing agencies
This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Most people in...
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The best producer model for TV advertising production
This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the...
View ArticleWhen marketers turn BAD negotiating agency remuneration
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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Crank Score: Cutting through the creative wank around creative awards
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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Can marketers, procurement and advertising agencies work together?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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Publicis Omnicom Group merger – what is in it for marketers?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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Is advertising agency compensation trapped in a cost based model?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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